Have you ever noticed how simple it is to identify some business just by a simple image or logo they have? Recognizing a brand based solely on its logo is the result of consistency, repetitiveness and targeting through a huge market. Some companies have mastered this by even further by including a catchy tune or phrase so consistent- that it dominates the market. That simple tune- “I’m lovin it” is hard to mistake. It automatically plugs the hymn in with it in my mind. “Ba-da-da-da-dum… I’m lovin it.”** Have you figured it out yet?
When a potential customer or client has seen your brand time and time again, it gives a sense of trust. Out of sight, out of mind. Keep your business name at the front of your targeted customer's minds to gain long time customers. Take a look at some more really popular logos that have been established through many outlets such as television, internet, radio, news print and etc. Can you identify all of them?
If you struggled to identify who they were, I'm willing to bet you at least recognized them. From right to left- USPS, Nike, Apple, Disney and Pepsi. How'd you do? To create strong brand recognition takes some work, but is worth it in the end. Take a look at these useful tips that can help you understand the importance of brand recognition as well as ways to meet your goals when it comes down to being identified.
These tips can be found at http://www.forbes.com/sites/womensmedia/2013/04/16/10-ways-to-better-brand-recognition/#662418db7b19
1. Provide great customer service.
Today’s customers are looking for guarantees, prompt turn around time and exceptional service after the sale. When making an Internet purchase, customer service can often become a major factor in the final buying decision. 2. Develop a heart-felt story that speaks to why you are in business.
Your Internet clients and customers, as with all clients and customers, want to know, like and trust you. I believe your target market needs to accept you as the person behind the brand before they will buy what you are offering. 3. Work to keep your name in front of your market.
I believe in the saying “out of sight and out of mind.” Here’s a fact of Internet business life: If you are not consistently reminding your target market that you are actively doing business, they will forget about you and go elsewhere. 4. Provide value – exceed their expectations.
Providing on-going value to your target market is vital to better brand recognition and becoming the well-respected “go-to” person in your field. Are you offering webinars, teleconferences or classes to your market? 5. Regularly send tips and how to’s in either a newsletter or email.
I’ll say it again, “Out of sight, out of mind.” If you aren’t regularly staying in touch with your customers and/or target market, you’re going to lose business. 6.Write a blog.
One way to help your target market know, like and trust you is to write a blog that informs, entertains and educates. The key to a successful blog is consistency. You develop a loyal following by regularly providing blog posts that offer quality information and ongoing value to your target market. 7. Develop, produce and host a Blog Talk Radio show.
You can increase your rating as an “expert” and reach a broader market by developing a free Internet radio show on Blog Talk Radio. An added benefit to hosting your own show is that once the show is recorded, you can download it to your blog or website. 8. Host a Facebook Group.
Another free marketing resource for your current Internet customers is inviting them to participate in a Facebook Group. In your Facebook Group, participants can share tips, ask questions and network with one another. The benefit to you is that you can stay in touch with your target market in “real-time.” 9. Write a book.
If you regularly write blog posts or newsletter articles, you have the makings of a book. It is easy and inexpensive to write an Amazon.com Kindle book or self-publish using a service such as CreateSpace. 10. Use the same photo/logo in all your marketing materials.
This tip seems obvious but is often overlooked. Be consistent in your branding. Use the same photo and logo on your blog, e-signature, newsletter banner and all other forms of Internet communication. It’s one additional way you’ll be instantly recognizable to your target market.
**“Ba-da-da-da-dum… I’m lovin it.” and all product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.