In today's market, consumers are generally searching for businesses online. The days of flipping through books like Yellow Pages is no longer as efficient as it once was. Now businesses are quickly learning that they must build this online presence through online local listing management tools and software.
If you are unfamiliar with this term, a local listing or directory is an online profile that lists your business’s name, address, phone number, and other business information that would be useful for a consumer to find your business. Some of these directories include Google+, Yelp, and Yellow pages, as well as over a 100 others.
Here are 5 ways in which managing your local listings can help you improve your online presence:
1. It Can Help to Drive Visits & New Contacts
If your information differs on various online directories, prospects will become confused and have a difficult time getting in contact with you or even finding you. Have you ever tried contacting a business but the contact information you found online was incorrect? This happens to people several times a day and it can be incredibly frustrating for the customer. It is very important to have consistent information regarding your business contact information all across the web. Having inaccurate information can result in losing potential customers.
2. It Can Get You in Front of Social Media Users
Although social media is not technically a directory listing, it is another place where potential customers can find information about your business. If your business has social media accounts, make sure all of the contact information is consistent with the information on the website. Companies and clients alike place importance on social media when it comes to finding correct or incorrect contact information. This can cause one to overlook your business and go elsewhere for the same services you offer.
3. It Can Help You with Your Online Reputation
With all of the different forms of online review sites and social media platforms, people have the ability and means to be talking about your business at any time. When managing your local listings, it is crucial to keep an eye on your online reputation.You only have one chance to make a first impression.Keeping an eye on the good reviews as well as the bad, can help provide you with the information you need to improve your overall web presence.
4. It Can Improve SEO
Updating your business listings can help you to improve your search engine optimization for your business, by offering consistent information about your business across the web. Mismatched company name, address, and phone number information will damage the business' credibility in search engines.Having the appropriate information online can assist your organic rankings, because even the slightest variations will hinder a search engine's confidence.
5. It Can Raise Your Google Rating
Google can give you a score based on the correct, incorrect, and missing information in and throughout your online listings. If you have inaccurate or inconsistent listings Google may see that as negative information regarding your online presence. You may get penalized from how inconsistent your listing information appears.
Online listing information can be incorrect and inconsistent for several reasons. Perhaps you moved to a town over or your business got a new phone number. You may have not realized in the past that if something changed within the contact information it is important to update all the directories associated. Let's not forget misspellings, because unfortunately mistakes do happen. Correcting your listings can be a very time consuming and a frustrating process if you try and do it yourself. Getting help to keep these listings up-to-date and accurate will be a great way to optimizing your user's experience.
Summary:
Consistency is key when it comes to local listings, however, having consistent information on your directories is just the start. There are several factors that make your business stand out against your competitors online such as reviews, star ratings, photos, among many other initiatives.
Working with an experienced company can be incredibly helpful to ensure that your information is not only consistent but is listed at it's maximum potential. If you feel like your business is in need of some assistance, give NEKO
a call today at 888-511-2010
and we can help you get started!
