Thanks to mobile, our primary job as marketers is to be there and be useful for consumers in moments of need. Utilizing micro-moments in the digital world is now more crucial than ever before. Before we go in depth about why micro-moments are so important, I am sure many of you are asking yourselves, what are micro-moments?
Micro-moments are moments when someone is looking for answers, I want to know, I want to go, I want to do, and I want to buy. Moments when the spotlight of intent is shimmering in our direction.
For example, when someone walks by a person that has a yellow umbrella and thinks to themselves, “Hey, I really like that umbrella!” They will often times then look up yellow umbrellas online to purchase now or in the future. This is a micro-moment!
Today 65 percent of transactions start on mobile. With such a high shift towards the use of mobile phones, it is more important now than ever to take advantage of these moments.
As a marketing professional, I cannot stress enough how important it is to simply be there and be useful during the consumer decision journey. This includes asking yourself several questions regarding this journey.
It is very important to be prepared to answer these questions for the consumer the first time they get onto your site. Without utility in the moment, not only will consumers move on, they actually might not ever come back.
For more information about how to utilize micro-moments, check out:
As a business owner, you juggle multiple tasks everyday. As a growing business owner though, understanding how to guide potential clients to your location or website is becoming increasingly difficult and very competitive.Advertising used to be composed of direct mail pieces, phone books, shows, newspapers, radio and television, etc. Once the internet was born, the options of advertising became endless in the digital world. An ever changing world where Google governs the laws, and the everyday person shopping is the executioner. Don’t be executed, make your digital presence top priority.