What is Social Media Marketing?

Social Media Marketing? What is it?

Social media marketing refers to the practice of using social media platforms to promote and market a product, service, or brand on social media platforms to reach a larger audience, engage with customers, and increase sales.

Social Media Marketing on Twitter, Facebook, TikTock and more.

What does Social Media Marketing Involve?

Social Media Marketing involves creating and sharing content on social media networks such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and others to reach a targeted audience, as well as monitoring and responding to customer feedback and interactions.

What is the Goal of Social Media Marketing?

The goal of social media marketing is to build brand awareness, engage with customers and potential customers, increase website traffic, generate leads, and ultimately, drive sales. Social media marketing can take many forms, including creating and sharing blog posts, videos, images, infographics, and other types of content. It can also involve paid advertising, such as social media ads, influencer marketing, and sponsored content.

How Can a Business be Successful in Social Media Marketing?

To be successful in social media marketing, businesses need to have a clear strategy, understand their target audience, and create engaging and valuable content that resonates with their audience. They also need to be consistent in their messaging, and postings and engage with their followers to build trust and loyalty.

Laptop on a marble surface with hand, mouse, glasses, notepad, and other stationery.
By Blog Owner February 4, 2026
Learn how small website updates—like clearer homepage messaging—can build trust, improve usability, and help visitors take action.
Laptop open on a wooden table, Google search engine displayed, smartphone next to it.
By Blog Owner January 22, 2026
Learn how to prepare your website for 2026 with a practical checklist covering mobile usability, speed, SEO, messaging, and conversions.
A tablet displaying the Google search page on a desk.
By Blog Owner January 15, 2026
The Real Role of Social Media Today
White desk with a tablet displaying text, coffee, glasses, keyboard, and plant.
By Blog+ Owner January 1, 2026
When it comes to digital marketing, many businesses approach their online presence in bursts. Why Consistency Is the Secret Weapon of Digital Marketing!
Person writing on a calendar, May 2021, on a white desk with coffee, bow tie, and other office supplies.
By Blog Owner December 1, 2025
Enable paid appointments, add multiple staff, and streamline scheduling with NEKO360’s new Bookings Software. Contact us to activate it and get expert setup help.
NEKO Website Design and Digital Marketing Agency in Vermont logo over a landscape with trees. Celebrating 15th anniversary.
By Blog+ Owner November 25, 2025
A unified managed marketing program gives businesses one team, one strategy, and real results. Improve visibility, consistency, and growth with a coordinated plan.
Computer screen displaying a website with cityscape background, pencils, and design tools.
By Blog+ Owner November 20, 2025
A custom-built website boosts visibility, performance, and trust. Discover why a fast, secure, SEO-optimized site is one of the best investments for your business.
Person using smartphone, browsing social media.
By Blog+ Owner November 17, 2025
See why Vermont businesses trust NEKO for social media management that boosts performance, saves time, and keeps your brand message clear and consistent.
Person holding a phone with an AI graphic overlay, surrounded by digital icons.
By Blog+ Owner November 14, 2025
First impressions online matter. Learn how Northeast Kingdom Online (NEKO) helps with responsive design, fast load speeds, and modern UX.
Hand holding a phone displaying a dark webpage titled
November 6, 2025
Learn how to make your Vermont business searchable in ChatGPT with simple, local SEO steps from Northeast Kingdom Online (NEKO) — your trusted digital partner
Show More