Digital user experiences are more important than ever. Whether it’s on the web, mobile, or a digital assistant, consumers’ relationships with technology continue to evolve. People are finding faster and more efficient ways to get things done. As a result, brands are no longer competing with other brands in their category. They’re now competing with the best digital experience a user has ever had.

Consumers are shifting their thinking from “Who does it best?” to “Who does it best, now?”

Consumers want to be served relevant experiences—regardless of context, device, or channel.

Consumers expect seamless experiences every time they interact with a brand.

Get more info here: https://www.thinkwithgoogle.com/data-collections/brands-improve-user-experience-on-mobile/?utm_mediu...