Utilizing Micro-Moments in the Digital World 

  • By Blog Owner
  • 07 Jul, 2017

Thanks to mobile, our primary job as marketers is to be there and be useful for consumers in moments of need. Utilizing micro-moments in the digital world is now more crucial than ever before. Before we go in depth about why micro-moments are so important, I am sure many of you are asking yourselves, what are micro-moments?

Micro-moments are moments when someone is looking for answers, I want to know, I want to go, I want to do, and I want to buy.  Moments when the spotlight of intent is shimmering in our direction.

For example, when someone walks by a person that has a yellow umbrella and thinks to themselves, “Hey, I really like that umbrella!” They will often times then look up yellow umbrellas online to purchase now or in the future. This is a micro-moment!

Today 65 percent of transactions start on mobile. With such a high shift towards the use of mobile phones, it is more important now than ever to take advantage of these moments.

As a marketing professional, I cannot stress enough how important it is to simply be there and be useful during the consumer decision journey. This includes asking yourself several questions regarding this journey.

  1. What do consumers want to learn about your category, products, or services?
  2. Are you helping consumers find nearby branches and locations on their mobile devices?
  3. Where are consumers researching your products? How can you support consumers who are researching on-the-go?

It is very important to be prepared to answer these questions for the consumer the first time they get onto your site. Without utility in the moment, not only will consumers move on, they actually might not ever come back.

For more information about how to utilize micro-moments, check out:

https://www.thinkwithgoogle.com/marketing-resources/micro-moments/future-of-marketing-machine-learni...


By Blog Owner 27 Nov, 2017

Our sales team provides unique marketing services that create opportunities for clients to grow. These services are priced fairly and in high demand. If you are in sales classes at Lyndon State College or have any sales experience you can work with us to provide customers with services they need while making generous commissions.


The right person should possess:

  • Experience in customer service or sales
  • A basic understanding of websites and advertising
  • Comfort with both warm leads and cold calling
  • Strong organizational skills and a natural drive
  • Most importantly- be able to adapt and learn from failures
    • When making sales calls there will be various prospects to deal with- some of which are friendly and some that are more challenging. It is important to realize that there will be a high chance of failure, so it is crucial to be able to learn and adapt from those failures.

What will you learn from this internship?

  • Developing and revising your own sales pitch for NEKO Reach which will be implemented for email marketing and cold calling.
  • Hands on experience in a digital marketing environment.
  • Basic knowledge of the digital marketing field.
  • Optional certification available through Google - Free of charge!

About the optional certification:

You will learn concepts in online advertising and sales skills. This will assess the effectiveness of sales representatives to sell Google digital solutions to businesses.

This is for those who want to prepare for the fundamental aspects of online advertising and Google AdWords as well as consultative sale skills from Google's "The Trusted Digital Media Advisor" program.

You will have the opportunity to earn your Certificate of Completion* upon passing the Digital Sales Exam.  


Through studying and taking the exam you will learn:

  • Benefits of online advertising and AdWords
  • Google advertising network
  • Where your ads can appear
  • The quality of your ads
  • What the advertising costs include
  • Targeting your audience
  • Setting bids and budgets
  • Tools to plan a campaign
  • Tools to measure your performance


Company Summary

Northeast Kingdom Online LLC has been serving the business community locally since 2009 with a combined 40 years of design experience. The Northeast Kingdom Online team is dedicated to providing businesses with whatever it needs to create a complete brand image. Whether they need Logo Design, a website, digital marketing or just business cards, we are there to help. With over 100 website builds under our belt we understand the process and what it takes to create powerful websites that advance the goals of our customers. Our team is available Monday through Friday for personal interviews if desired.


Ways to Apply


By Blog Owner 09 Nov, 2017
Every business should be tracking customer satisfaction metrics, but the real question is -- how do you make sure these customers are truly satisfied? Competition is at every turn in the business industry and it is crucial to make sure your customers have a great experience every time. It is important to note what can impact customer satisfaction to keep them coming back for more. Their happiness is what feeds your business.

THE COST OF UNHAPPY CUSTOMERS
In this day and age the economy is becoming more and more customer centered. Even slight dis-satisfaction can result in a higher number of customer loss. Having poor customer service in and throughout your business can result in customers switching to other organizations and in turn leaving yours.

Customer to business loyalty can drop as much as 50 percent, making a once very satisfied customer only somewhat satisfied.Even before trying to gain new customers, businesses should turn their focus towards what they can do to keep their current clients happy. Making sure these customers are satisfied will mean doing everything in one's power to retain them.

THE SECRET TO (CUSTOMER) HAPPINESS
What can you do to make sure your customers are sticking around? One of the most important ways of achieving this customer satisfaction is to make sure they are being treated as more than just another customer or a check off the list. Here are five suggestions to prove to your customers they are more then just a number.

1. HAVE AN OPEN LINE OF COMMUNICATION
There are many new advances in technology today. Many of these advances include live chat which can allow the customer to better access someone in customer service or support, rather than being on hold for several minutes or even hours. Live chat can be used as an effective tool to better serve your customers. It can speed up the overall process by being able to connect with more than one customer at at a time. It can also reduce cost by achieving multiple ways to communicate with your customer base. This kind of technology can help keep your customers happy and continuing to seek out your services.

2. DON’T MAKE CUSTOMERS REPEAT THEMSELVES
Having customers repeat themselves can be very frustrating for them and it can also look as though you're not truly listening to what they are saying. Try to listen to what they are trying to convey instead of thinking about what you want to say next. There is nothing worse then trying to butt in and trump their words with something you feel the need to say. Restate important information to be sure nothing gets lost in communication. This will avoid any kind of mixed communication down the road. Having this listening strategy can show your customers that you value what input they may have.

3. TAKE CUSTOMER FEEDBACK SERIOUSLY
Customer feedback can be collected in various ways to recognize exactly what concerns and praise customers may have about your business. Feedback can be brought to your attention through surveys and online media, and these can be used as windows to a customer's perspective of how they view your company. Don't take this feedback lightly. Replying to the feedback can be a great way to illustrate that you appreciate what they are saying and you will do your best to relieve them of any concerns they may have. It has been proven that when customers see you are replying to feedback and especially negative feedback, that they are more likely to utilize your services. People like to see that you are promptly replying to your clients whether it be good or bad feedback.

4. AVOID PLAYING HOT POTATO
Although most businesses are equip with the right answers to inquiring customers, they don't always have them right off the bat. Instead of the usual response of passing the customer off to another employee, do your best to find the answer yourself. If you are still unsure of the correct response, tell them you will call them back with an answer. This will avoid passing them off to another team member and it will also avoid keeping them on hold for long amounts of time.

5. BE HONEST AND TRANSPARENT
When a business makes a mistake it is better to be honest and admit the wrong doing instead of try to cover it up or make excuses. Most customers will appreciate the integrity of the company and have a higher appreciation for the work that you are doing for them. This will also alleviate any customer fears that might otherwise look as though they're hiding something. Be honest with your customers and in turn there will be more trust and a long lasting loyalty for years to come.

CONCLUSION
It isn't hard to figure out what creates good relationships between you and your customers, but actually utilizing these tips can help you hold onto your customers for the years to come. Always remember the golden rule about treating customers the way you would want them to treat your business. Be proactive in looking for new ways to satisfy your customers. As the times change you may need to change your tactics. What customer satisfaction all comes down to is doing your best to always leave your customers smiling on the other end.



For more information about this article go to:  https://blog.podium.com/2016/09/02/customer-retention-keep-customers-happy/?utm_source=hartfordsmall...
By Blog Owner 16 Oct, 2017
Shares have become the social media marketing equivalent of gold, especially for small businesses. Each share that you get is like a chain reaction where the message is then relayed to a whole different audience. Due to this chain reaction, this can greatly help generate leads and sales.

So the real question here is, what tips and tricks are out there to help create a social media marketing strategy that will generate more shares and increase engagement? Here are five tips to help you get from point A to point B.

1. Create Compelling Headlines
One of the most important aspects of coming up with the right social content is coming up with a great headline. The headline is what will grab viewers attention, so coming up with a great catchy headline is crucial when posting content on social media.

2. Choose Effective Visuals
Multiple sources shows that including a visual such as a picture, video, or GIF dramatically increases chance of engagement on a post.

3. Research Industry Issues
When releasing content, it is also important to provide viewers with something that is beneficial to them. Whether it is promotional or informative, content needs to be posted with a point.

4. Post At The Right Times
Planning to schedule your posts at a certain time can help drive more engagement. There has been a good deal of research done regarding the best time for someone to share content onto social media sites. The results of this data shows that there are few different times within the day that posts seem to get higher engagement.

When thinking of the best time to share content, try to think of yourself and when you are typically most active on your social media. This should help to determine the best time for you to post. For myself, typically this would be anytime on week days between 4pm and 8pm.

5. Look For Common Threads In Successful Posts
If you are trying to come up with content specific to a certain field, try looking up the most shared content in that field. Look for similarities within that content, whether it’s the subject, industry focus or even just overall style.

It is important to find what speaks to your audience, whether it is valuable content or just something you think people will find interesting and engage with.

6. Humanize Your Content
Even if the point of your post is not related to your business, it is important to keep a human tone on your businesses social media accounts. Creating content that people can relate to helps drive engagement. Whether the post is a recipe video or a DIY project, setting a human tone allows people to relate to your business on another level, which in turn can help build trust to your brand.


Gaining more shares and engagement on your social media helps market your business while also creating the image of a human behind your brand. Whatever content you decide to post, always think about what your goal for that post is. Simply releasing content on social media and hoping for the best is not going to bring in the best results. You need to strategize your methodology before hand and plan for maximum engagement on social media. Need help with this? Call Northeast Kingdom Online today at 1888-511-2010!
By Blog Owner 13 Oct, 2017
Whatever products or services you sell even if not a traditional gift item, you are most likely already beginning to think of ways to help boost your business for this coming holiday season.

Many consumers are already in the spending mood, so why not capitalize on that?

While you're getting your operations strategy prepared for the holiday season, it is also important to develop a marketing strategy as well. Here are some things to keep in mind when marketing for this upcoming holiday season.

1. Think more value, not more discounts.
When people think of holiday shopping, they often think of discounts. Because of that, almost all stores are offering several discounts. To differentiate yourself, you don’t necessarily need to have a better discount, you just need to have a better story.

2. Prepare an advertising budget, and stick to it.
It is important to take the time to lay out all your upcoming expenses and generate a sales forecast to help determine what your advertising budget should look like to the upcoming holiday season.

3. Identify the appropriate channels to distribute your message.
Advertising is no longer just as simple as getting ads printed out in a local paper. Today, there are several ways to get your promotions out to the public. What you choose to utilize can depend on many factors such as your budget, time frame, and where you intend your audience might be. It is important to consider all of these factors when choosing the type of channels you want to distribute on.

4. Produce all marketing materials now.
Once you’ve decided on a budget and the different channels you want to utilize in your marketing strategy, you’ll want to get all your marketing materials designed as soon as possible. Once the holiday season starts, the last thing you will want to do is run around like a chicken with its head cut off, so its important to try to get prepared as soon as possible.

If you are looking for any help determining what your marketing strategy should be for this holiday season, Northeast Kingdom Online is here to help! Give us a call today and see how we can help optimize your marketing performance this holiday season! 1-888-511-2010

By Blog Owner 09 Oct, 2017
In the past few years video has become the highest converting medium in the social media space. When it comes to content, video is the king of social media marketing. So a good question to ask ourselves, why does video convert more than any other form of social marketing? Simply stated, it’s more human than other versions of social marketing. The movement more closely represents life. If it’s a video with people in it, faces give off emotional cues we understand and can identify with.

As smartphones have become more easily accessible across the world, real human connection is decreasing in some ways. We need human interaction, so how do we fill the void? We do this through social media!

So now that you get a sense as to why video marketing is so important in this day and age, now it is time to learn how to measure the success of your videos posted to social media.

Here are the metrics that matter the most for video performance:

1. View-through Rate
This metric tells you how many people your video reaches and how many of those who were “reached” viewed the video. A video view is typically defined by watching the video for at least 3 seconds (though Facebook’s newer average watch time replaces that metric).

If 30 percent of your audience sees your video on average, then 30,000 of 100,000 fans are viewing your video. This would be considered a decent number in advertising. If fewer than 30 percent are watching your video, it means something may be wrong with the video itself.

It is important to engage with your audience right away when creating a video. You will want to connect emotionally or catch your audiences attention right out of the gate. Otherwise, you’ll lose out on the view-through rates.

2. 10 Second Video Views
The next metric you want to monitor is how many of your views turn into 10 second views. You want to be able to figure out how many quality views you are receiving for your video. A good way to measure this is by checking if viewers are bouncing after the first few seconds. This will help you determine if your audience actually enjoys the content you’re producing and posting, or if you’re just wasting your time.

3. Video Engagement
When it comes to your video content, positive engagement is very important. Studies show that on average, about 9 percent of your entire reach will be able to see your post. So if you have 200 fans, only 18 of them will see your video. If those fans give you some form of negative feedback on your video, it will compromise both the reach on your video and that of future content. Positive engagement usually consists of likes, comments and shares of the video.

4. Video Average Watch Time
We know that if people watch more than 3 seconds of your video, then it results in a “video view.” If they watch 10 seconds or more of that same video, that is considered to be a fairly high level of engagement. When the average view time gets up to this point, it indicates that people are consuming your content.

5. Video Length
Ideally, you want the length of your video to be somewhere around 20-90 seconds. Anything beyond that amount of time may suffer when it comes to keeping your fans engaged. Adding captions to your videos is a good idea, because these videos usually play on mute by default. If there is no caption, your fans will be less likely to view your content unless you let them know what the video is about beforehand.

Video has the potential to be the most powerful and effective marketing tool you use, especially if you produce highly engaging content. The feedback and data you get from Facebook videos should help move you in the right direction.
By Blog Owner 17 Aug, 2017
Reach and engagement are the two main metrics that companies typically use to track social media marketing, but there there are still questions about how to optimize their efforts and marketing dollars between these two measurements. While it is often thought that reach and engagement are equally important, ideal optimization between the two depends on the overall goals of the business. This article will help to explain both metrics, and look at their overall value for marketing efforts.

What is reach?
Reach is a measure of the range of influence of any content - it is the measurement of how content is spread across various social media channels. At the most basic level, reach can be thought of as the number of eyes your content is being seen by. For example, on Facebook, total reach is the number of people that have seen your post. Your post reaches someone when it shows up on their news feed. Reach is simply the amount of people that have seen your post whether they engage in the post at all.

Total reach can be broken down into three categories, wich include: organic, viral and paid. Organic reach is the number of unique people who saw your post on their feed. Viral reach is the number of unique people who saw your post from a story published by a friend or someone you know. Paid reach is the number of unique people who saw your post through an ad.

What is engagement?
Engagement measures the actions taken by users on your posts. Continuing with the Facebook example, engagement is measured as the number of times your post is liked, shared or commented on. So the more interesting or unique your post is, the more likely you will have increased activity and engagement on these posts.

Engagement is largely driven by the content of posts and the strategy of a company’s marketing team. It is achieved over time as marketing efforts build a dynamic community where consumers actively share content and stories.

Should you reach? Or should you engage?
Now that you know that both reach and engagement are critical components within the marketing strategy, the question is, which is the best strategy for companies to follow? Increased reach leads to increased awareness, while increased engagement leads to building a strong community around your brand.

It makes sense that your business would want to extend its reach out to as many people as possible, however, many times recipients are not really looking at this message, it is just being displayed on a site they are on. While reach is important as a building block, engagement is a better way to measure whether or not a given message is resonating and helping to build and promote engagement, while getting followers actively involved. Although both reach and engagement are important, the way to really optimize these tools is by using them both. Reach first, and engage second.

If your business needs help optimizing its marketing efforts or has no idea where to even start, Northeast Kingdom Online can help! We offer a full social media marketing package , called NEKO Reach which gives you the freedom to worry about other important details of your business, while we worry about every aspect of your social marketing. Give us a call today at 802-473-1887 and see how we can help minimize stress and optimize your marketing performance!
By Blog Owner 28 Jul, 2017
It is no surprise that companies will spend a significant amount of time and money on advertising and marketing their brand’s products or services. Advertising and marketing used to be offered only on offline channels such as TV and print.

Now marketing and advertising has shiftedsignificantlytowards the digital age. Unlike old-fashioned advertising, what is so great about the digital world is it's ability to do real time tracking. Now, with digital marketing and digital advertising you can track and tweak your ads for better performance as often as you need to which will help to get better results.

While the benefits of digital advertising seem endless, as a brand how can you make sure that you’re maximizing performance and boosting your ROI? When implementing campaigns, there are various practices in which will help get the best results possible. I have outlined five steps of how these practices can be integrated into your marketing strategy.

Step 1: Provide Clear Calls-To-Action (CTA)
Every successful advertising campaign should contain a clear and compelling CTA. This tells the user what their next step is and is how they get from the advertisement back to your site. This helps to keep the consumer move further down the funnel and closer to the point of conversion.

Step 2: Provide A Compelling Message
With any digital platform, messaging is a critical step as it’s the central communication with a potential customer. Data shows that you lose the attention of most digital users within just a few seconds. With this limited time to gather the users interest, it is crucial to provide a compelling message to these users. Stick to messaging that provokes emotion and encourages users to click through the ad. The best practice for this is to just provide a short catchy phrase.

Step 3: Provide Designated Landing Pages
Whatever the content may be, it is incredibly important that you drive users to a landing page that is relevant to that content. This simple, yet crucial step will help to keep users on your site, offer better user experience, and ultimately improve conversion rate.

Step 4: Imagery Matters
For each digital campaign, it is essential that you think about how you’re serving users with these ads. Users on average spend about 5 hours per day on their computer or mobile devices. Sources show that users are likely to see about 5,000 ads or brands within that time. There is no way that our brain absorbs all 5,000 of these ads or brands, so having catchy imagery helps to get your ad to stand out over competitors.

Step 5: Test, Monitor, And Test Again
You’ve probably heard it said several times, that for any marketing channel, testing the effectiveness of your efforts is important. When running a digital campaign, this is no exception. Without monitoring your campaigns you are not able to identify areas that are succeeding vs. areas that need improvement. There are so many factors in setting up a campaign that need to be taken into consideration, some being; the time of day, language choice, audience segment, image selection, or other targeting options. With so many factors to consider, it is critical that you pay attention to these factors and monitor which campaigns are doing better based on the varying elements. Often times, we create two similar campaigns, where we can test ads with varying content. This is called A/B testing.

In this day and age, digital marketing has serious potential. For most brands, it’s one of the top most effective ways to get your company, products or services in front of a qualified and targeted user. Keep in mind the above tips when you are creating your campaigns and trying to optimize your conversion rate.

For more information on this article, check out:
https://www.forbes.com/sites/gabrielshaoolian/2017/04/24/5-digital-marketing-tips-to-increase-your-b...
http://blog.telesian.com/how-many-advertisements-do-we-see-each-day/
By Blog Owner 21 Jul, 2017
The psychology of color and how it relates to persuasion is one of the most interesting and controversial aspects of marketing. This is because color has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has been harnessed all too well by designers and marketers alike.

Color is universal and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. Research shows that about 62‐90 percent of the assessment is based on colors alone.

Here are some ways in which the psychology of color impacts branding and marketing as a whole.

  • Purchasing intent is greatly affected by colors due to the impact they have on how a brand is perceived.
  • Color helps to create brand identity. Research has shown that there is a substantial connection between the use of colors and customers' perceptions of a brand's personality.
  • Environmental and cultural perceptions play a strong role in dictating color appropriateness for different genders. 

Keep this information in mind when choosing your brand's primary color palette. Given the utterly different taste preferences shown, it pays to appeal more to men or women depending on whom makes up a larger percentage of your ideal buyers.

For more information about this article, check out:  https://www.entrepreneur.com/article/233843
By Blog Owner 14 Jul, 2017
It is no secret that Northeast Kingdom Online has earned the Google Partner badge. Having this badge is very beneficial for advertising agencies, digital marketing professionals, and other online consultants who manage AdWords accounts.

Being a Google Partner means that we deliver quality service to our customers, offer a competitive advantage to our clients, and have received the proper training to help grow businesses online. Here are three benefits of being a Google Certified Partner:

Connect with Google: Companies who have earned their Google Partner status may have access to additional events, training sessions, and more.

Keep up with PPC Best Practices: To maintain Google Partner status, agency team members must take and pass two certification exams. One of the mandatory exams includes AdWords Fundamentals. For the second exam, you are then able to pick based on what your advertising goals are, these options include Search, Display, Shopping, Video, and Mobile Advertising. As a Google Partner, we are also able to attend free training sessions to keep up with the latest PPC practices

Stay in front of Competition with Beta Features: Companies that have earned a Google Partner badge have access to Google’s beta features, which means that after Google has developed a new feature or application, Google partners can test and use out these features before it is available to the general public.

There are several benefits included in being a Google certified Partner. For more information about how to become a Google Partner and more benefits of being partners with Google, check out:  https://support.google.com/partners/answer/3125774?hl=en
By Blog Owner 07 Jul, 2017

Thanks to mobile, our primary job as marketers is to be there and be useful for consumers in moments of need. Utilizing micro-moments in the digital world is now more crucial than ever before. Before we go in depth about why micro-moments are so important, I am sure many of you are asking yourselves, what are micro-moments?

Micro-moments are moments when someone is looking for answers, I want to know, I want to go, I want to do, and I want to buy.  Moments when the spotlight of intent is shimmering in our direction.

For example, when someone walks by a person that has a yellow umbrella and thinks to themselves, “Hey, I really like that umbrella!” They will often times then look up yellow umbrellas online to purchase now or in the future. This is a micro-moment!

Today 65 percent of transactions start on mobile. With such a high shift towards the use of mobile phones, it is more important now than ever to take advantage of these moments.

As a marketing professional, I cannot stress enough how important it is to simply be there and be useful during the consumer decision journey. This includes asking yourself several questions regarding this journey.

  1. What do consumers want to learn about your category, products, or services?
  2. Are you helping consumers find nearby branches and locations on their mobile devices?
  3. Where are consumers researching your products? How can you support consumers who are researching on-the-go?

It is very important to be prepared to answer these questions for the consumer the first time they get onto your site. Without utility in the moment, not only will consumers move on, they actually might not ever come back.

For more information about how to utilize micro-moments, check out:

https://www.thinkwithgoogle.com/marketing-resources/micro-moments/future-of-marketing-machine-learni...


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