Shares have become the social media marketing equivalent of gold, especially for small businesses. Each share that you get is like a chain reaction where the message is then relayed to a whole different audience. Due to this chain reaction, this can greatly help generate leads and sales.

So the real question here is, what tips and tricks are out there to help create a social media marketing strategy that will generate more shares and increase engagement? Here are five tips to help you get from point A to point B.

1. Create Compelling Headlines
One of the most important aspects of coming up with the right social content is coming up with a great headline. The headline is what will grab viewers attention, so coming up with a great catchy headline is crucial when posting content on social media.

2. Choose Effective Visuals
Multiple sources shows that including a visual such as a picture, video, or GIF dramatically increases chance of engagement on a post.

3. Research Industry Issues
When releasing content, it is also important to provide viewers with something that is beneficial to them. Whether it is promotional or informative, content needs to be posted with a point.

4. Post At The Right Times
Planning to schedule your posts at a certain time can help drive more engagement. There has been a good deal of research done regarding the best time for someone to share content onto social media sites. The results of this data shows that there are few different times within the day that posts seem to get higher engagement.

When thinking of the best time to share content, try to think of yourself and when you are typically most active on your social media. This should help to determine the best time for you to post. For myself, typically this would be anytime on week days between 4pm and 8pm.

5. Look For Common Threads In Successful Posts
If you are trying to come up with content specific to a certain field, try looking up the most shared content in that field. Look for similarities within that content, whether it’s the subject, industry focus or even just overall style.

It is important to find what speaks to your audience, whether it is valuable content or just something you think people will find interesting and engage with.

6. Humanize Your Content
Even if the point of your post is not related to your business, it is important to keep a human tone on your businesses social media accounts. Creating content that people can relate to helps drive engagement. Whether the post is a recipe video or a DIY project, setting a human tone allows people to relate to your business on another level, which in turn can help build trust to your brand.


Gaining more shares and engagement on your social media helps market your business while also creating the image of a human behind your brand. Whatever content you decide to post, always think about what your goal for that post is. Simply releasing content on social media and hoping for the best is not going to bring in the best results. You need to strategize your methodology before hand and plan for maximum engagement on social media. Need help with this? Call Northeast Kingdom Online today at 1888-511-2010!