Redesigning for Success: What Your Website Needs to Attract New Customers

How the design of your website can attract new customers

A person is drawing website layouts on a piece of paper with a pen.

Designing a website is more than just putting information on it. We all notice the difference between a well-designed website and a poorly designed one. Even if we can't quite put our finger on why, we can tell when we prefer one website design over another, and so can your visitors. This isn't just about personal preference; there are key factors that influence these feelings in viewers. Let's break down what makes a website design effective and what leaves it lacking.

What is a website redesign?

A website redesign is essentially when you maintain the core of your website, such as its name, purpose, and content, but you make significant changes when it comes to your website's structure, design, user experience, and other key components.

What are the reasons to redesign your website?

There are several reasons you might consider redesigning your website, with the most common being an outdated appearance or functionality issues stemming from the design.

A woman is sitting at a desk confused with her hands on her head in front of a laptop computer.

Signs your website needs a redesign

Some clear signs that your website may need a redesign lie in how viewers engage with your site and changes in your business goals. These can be reflected in your engagement statistics, unmet goals, impending changes, and the visual appearance of your site. Below are some examples of signs that your website is outdated:

Your site looks outdated
First impressions matter! If your site feels old or stale, it could turn potential customers away. Use a redesign to refresh your look and stay relevant.

High bounce rate
If visitors land on your site and leave quickly, it could be due to slow speeds, poor design, or irrelevant content. Aim for a bounce rate under 40%.

Your customers are complaining
If users are frustrated with your site’s design or functionality, it’s time to listen and make improvements.

Your site looks sloppy on mobile
With over half of web traffic coming from mobile, it's important to make sure your site looks great and works well on all devices.

Your site loads slowly
Slow load times can drive visitors away and hurt your SEO.

You're not meeting your KPIs
If your site isn't helping you reach your goals whether it's sales, customer acquisition, or engagement it might need a refresh to better align with your business needs.

You're going through a rebrand
A redesign pairs perfectly with a rebrand. It ensures your site reflects your refreshed brand identity and keeps things consistent.

A computer monitor with a modern web design on the screen is sitting on top of a wooden desk surrounded with color swatches and colored pencils.

Does your website need redesigning?

If your website has any of the issues, or your business is growing in a new direction that your website does not currently reflect, redesigning your website may be for you. Websites are often the first impression that customers get of your business. Prioritizing efficiency and creating great first impressions for your viewers is extremely important for maintaining customers and gaining new ones.