With basically every target market as well as millions of individuals who fit within that target market, having a Facebook page for your business is crucial. If you do not have a Facebook page you are missing out on millions of opportunities for your business. If you don't have a Facebook page yet, here are 5 reasons why it is so important.

1. Branding & Identity​
Facebook is now the largest social media network, this should come as no surprise. Many consumers will search a business on Facebook and often if they cannot find the business page on Facebook, the business is at risk of lacking validation that you are a legitimate business. By having a Facebook page you are helping your business brand itself as a professional entity which can help to create a pipeline between you and your audience. In addition, Facebook has incredible reach which will help you to create identity beyond just your website and expand into a much larger market.

2. Create and Identify Your Audience
Defining an appropriate target audience is one of the most critical components in marketing. Some components when identifying your audience can include demographics, psychographics, your products or services offered, and your goals. Knowing exactly who fits within your target audience is critical and a Facebook page can help to simplify this process.

3. Communication
Not only does Facebook help you to identify your audience, but it also gives you a platform for communication between you and your audience. Facebook allows you to post many types of useful content such as polls, questions and answers, private messages, and more. This not only helps you to get your message out there, but to also helps to establish authority and trust within your brand. This is a great way to humanize your branding image.

4. Advertising
With Facebook Advertising now available, you can amplify the reach of something as simple as a blog post and because its gone viral, a single post can drive mountains of organic traffic to your business. Facebook also offers paid advertisement so for as little as $5 you can take advantage of the power and reach Facebook has to offer with just a few clicks.

5. Traffic
One of the most obvious reasons for creating a Facebook page is increasing traffic. Facebook can drive a huge amount of traffic to your Facebook page, your website, and other external assets.

If you do not yet have a Facebook page or would like some help optimizing your current page, give Northeast Kingdom Online a call today @ 888-511-2010 or check us out online and we will help you get started today!