With a huge rise in the use of mobile devices, it is now more important than ever before to make sure your website is mobile friendly. Studies from Stat Counter Global Stats show that 51.9 percent of people use their mobile phones for online searches compared to the 43.8 percent that use their desktop browsers. Considering how important a website can be for any type of small business, it seems only natural to take the extra steps to ensure your website is mobile friendly.

Here are 4 reasons you must optimize your website for mobile:

1. Mobile Gets Traffic

Just as the number of smartphones are increasing, so is mobile website traffic. Many sources show that smartphone users are engaging with mobile websites while doing other things such as watching TV, commuting to work, or even while they are sitting at a computer. Given this information on mobile internet use, it is easy to see why having a mobile friendly website should be on the top of your priority list.

2. Mobile Users are Different

Mobile users have different objectives than most desktop users. Most desktop users are looking to do a decent amount of research before making any buying decisions. For mobile users this is not the case. Mobile users typically want to navigate information in a quick and efficient way. Customers have reported that many of their mobile purchases tend to be impulse buys. This information shows the importance of optimizing your mobile experience to match a website visitor’s needs and behaviors in the context to how they will most likely be browsing your website.

By making a simple and intuitive path of purchase, you will align more with mobile users who want information rapidly to make decisions on the fly.

3. Better Brand Engagement

Research shows that mobile users who believe a website offers excellent mobile experiences are more likely to return for future business. With that being said, multiple internet users move between devices to complete a task -- this is also known as multi-screening. Say a potential customer is using a desktop browser to search your website for a product or service and they return to your site on a mobile device. If your website has not been optimized for mobile, the chances of that potential customer revisiting your site is very slim. Having a good mobile site helps to create a sense of trust and authority in your brand, this is crucial if you want to make these users returning customers.

4. Increased Conversions

As stated before, mobile shoppers are different than desktop shoppers. Mobile shoppers have little patience for a website that does not have a clear call to action. Studies show that 1/3 of customers will actually leave a transaction if the site isn’t optimized for mobile. To make the most of your mobile site, is it crucial to make sure your CTAs are clear and easy to navigate.

Do you know if your website is mobile friendly?

Google offers a service in which you can enter your website URL to check if your website is mobile friendly.

Click here to take the Mobile-Friendly Test:

https://search.google.com/test/mobile-friendly

If you want to optimize your website to be mobile friendly but don't know where to start, give Northeast Kingdom Online a call today @ 888-511-2010 and we can help put you on the mobile friendly path.