Every update you make to your website plays a powerful part in the interaction and visibility it has within the search engines. Once the changes are published and the site is live the goal is for your visitors, customers, and those browsing the web to see your website creation. The only thing holding you and your site back from being seen by the world wide web is whether or whether not your site is noted as ever changing with updates and quality content.
If you keep up with your website changes it will give search engines just want they need to get your brand out in the open for those searching for the similar products or services you have to offer. The quality of content being posted can be a reason among many others for why your site might not be getting the views it deserves. Here are some more reasons for why it is important to update your site regularly with fresh content.
Fresh Content Means Frequent Indexing
The more often you update your website with fresh content like articles, web pages, alt text, downloads, the more search engines will visit and grade your website. The more search engines, including web crawlers look at your site and see that your content is up to date the higher probability your site will have a higher ranking among the other search results.
Web crawlers are used by search engines to scan the web for websites. They are high-tech programs that are also known as Googlebots. They index a site by how many algorithmic factors that are determined by a search engine. An example of an indexed site is the mix of links on the site, the amount of appropriate keywords being used, as well as it's updates. The search engines notice every time you make an update to your website and it will arrange your ranking based on that information. So, if you are trying to increase the chances of a higher ranking you must update the content regularly in order for a search engine to take another look at your site and change where you are located among their rankings.
Although more content on your site can be helpful, it is not the only goal you should have. The quality of the content is even more important than the amount. If your site has a lot of content without the quality aspect then your site will be penalized or it and your ranking will drop.
Google Loves Frequent Updates
Google is the most used search engine over all search engines and it has a lot of influence on how web developers construct their sites. Google is more likely to present a site higher on the search results when it approves of the content being implemented. When this happens, be sure to frequently update the content and always leave room for quality as much and often as you can.
Unnecessary changes or posting several times a day it not needed, but you should shoot to update your site with fresh, quality content at least once to twice a week. Frequent updates will ensure the Googlebot will keep crawling back to check your web pages to increase the probability of your site being viewed by adding this content to the Google index.
Try adding an image or article or just changing up the site a few times a week to get your site noticed. One of the best, easiest, and most effective ways of keeping your website updated is by adding blogs to your site. If you viewers read these and even happen to comment on your blogs, that is even better, because that can count for update to your site as well. Choose topics that will be appropriate for your brand, but interesting for your viewers to draw more attention to each one of those updates you make.
More Content and More Keywords
Each and every time you publish more content onto your site you have more opportunities to add more keywords. Keywords are an important addition in order to promote a site, because they are high ranking on the algorithm chart. They give search engines the chance to add your site to it’s indexing. Regular content, like blogs and articles offer the opportunity for you to optimize the content with added keywords which can then attract visitors to your website by showing up in their results when they search using those keywords.
When implementing keyword updates, remember that the amount of keywords on the site does not ensure a high ranking spot on the list. You don't have to add a bunch of content just because it works with the keywords you are using, or vise versa, because it will not improve your chances for ranking when Google indexes the site. Rather it is the highest quality of keywords that can be matched with the content being posted that counts towards your website’s ranking.
The SEO of your website is in fact affected by the keywords you list, but it does not build your SEO all by themselves. A SEO campaign cannot be built solely around the keyword or keyword phrases as was previously the case. Now you must implement these keywords with quality content that contains the keywords, but only if they are naturally a part of the sequence. What this means is that your content should be more focused on explaining something, answering a question, or even creating a scenario for the reader. Writing your blog or other content around keywords will miss the target. Write the content around what you think you readers would like to see.
Fresh Content Increases Your Authority Potential
Most webmasters try to become what Google views as an authority site. To become one of these sites you must implement SEO and use it with the most informative and valuable content which can go hand in hand with your brand. The more quality content that is published the more your site is viewed as being authority potential.
Another way to becoming an authority site is by regularly publishing news updates. Each news update that is created is considered another page for Google to index. If you happen to look at your competitor's websites you will find that they have several pages that are indexed by Google. The more quality content being published, the more opportunity to become an authority site.
The more often you write about a particular topic and as long as this topic pertains to your brand, the more of an authority your site will become and the more people reading what you have to say will believe you. Trust goes a long way and the more you are trusted by your viewers, the more purchases will be made, the more contact you will have, and the more you will achieve an understanding of what your customers want and need. Always try to keep that open ended conversation going by replying to each inquiries on your site. Eventually your reputation will get stronger and you will further the authority your brand holds.
Keep Your Audience Informed and Updated
Along with improving your ranking and becoming visible to those in need of your services, the quality updates you make to your website is a great way to keep your regular viewers updated and informed with the necessary information to convert them to leads. One way to inform the regulars is by using a RSS feed to notify them of any fresh content they would be interested in.
Fresh content can reassure your audience that you are the brand they need for the services or products they want. Once a visitor reaches your website you must then convince them you are the company to choose before the competitors have a chance to steal your potential business. Center your articles and other content around customer satisfaction, because this will help show them you care about their satisfaction and how your company can achieve this for them.
Keep your website updated with current content to gain not only trust from visitors, but also keep you reviewed by the most powerful search engine, Google.
Ask yourself what you would do if you came across a website similar to yours. See if there is enough informative content on your website to capture their attention or if they will end up clicking out of your site to compare your offerings with others? If you were in their shoes what would you do? The majority of visitors won't continue to seek a providers services or products if their last article or blog was from 2010. Visitors what to see that your site is recently updated and active before making their next move.
If you need any help keeping your website current with fresh content and engagement Northeast Kingdom Online is here to help! Give us a call at 802-427-3300 to see what we can do for you.
For more information: https://seositecheckup.com/articles/5-reasons-why-fresh-content-is-critical-for-your-website-and-seo
