1

See what people are asking about your industry. Use these questions as an opportunity to create content by answering them in a social media post.

2

Everyone loves insider info! Give tips and tricks on topics related to your industry. For example, a car wash can give tips and tricks on keeping your car clean and organized.

3

Introduce yourself and or your team. Let your audience have a personal connection to your business by telling them about you, your team, or the history of the business.

4

Share relevant industry news and events.

5

Share images and videos of behind-the-scenes! Creating a new product? Making a tasty new recipe? Now's your time to share it with the world! This is a great opportunity to let customers in on something special. Try out live streaming or short-form video to give a tour of your business or to show what new things you're up to!

6

Post your new and old blog posts. This is a great way to link people back to your website and to repurpose content that you have already spent the time creating.

7

Share posts from other businesses in your niche. Building a good rapport with not only customers, but with other businesses, can be great exposure.

8

Let your the world see how great customers think your business is! Share positive feedback and testimonials from customers to your social media channels.

9

Share relevant industry news and events. Put your own spin on it with a short comment. Regularly posting informative articles to turn your page into a trusted resource for relevant information. You can add a short comment with why you think it's important to share.

10

Research and case studies. Research such as data and statistics and case studies are also good raw material for social media content. These give your audience a quick peek into your industry.

11

Discounts and promo codes. A survey by MarketingSherpa highlights that 56% of the consumers connect with a business on social media to avail regular coupons and promotions. This adds another item to your to-share list.