Keep Your Videos to an Appropriate Length

As you may be aware, consumers, attention spans are declining, which means, you have less of a chance to get their attention in a shorter amount of time. Make sure you keep your videos short and sweet!

• Make sure your video is in the correct ratio for the platform so it works correctly when uploaded.
• Start with an attention-grabbing line. Follow it up with the story to keep the viewer watching the entire video.
• Create thumbnails to stand out on YouTube. Create a captivating thumbnail to get some attention that is related to your video,
• Break your longer topic into small sections and create a series of shorts.
  

Understand Your Target Audience

What Appeals to your audience? Some brands will use YouTube Shorts as how-to videos or for comedic purposes. You should have some idea of the tone that works for your brand.

Make that your starting point!

• If your brand is new or you are just starting out creating this content, here are some tips to get you moving.
• Think about who your target audience is.
• What do you want to achieve with these videos, Make people laugh? Inspire people? Educate people? 
• What do you expect the videos/content to do for you? Get followers or subscribers? Sell products or services?

Optimize the Titles of Your YouTube Shorts

Limit character use to 50-70.

Use appropriate hashtags in your descriptions. Include the hashtag #short so the system can recommend your videos to viewers.