In today’s age, having a website for your business is as crucial as having an office, shop, or phone number. Recent studies have found that six out of ten customers expect access to information about a business online. If you own a business and haven't taken the step towards the digital world, here are some reasons in which you should highly consider taking the jump and building your business an online presence.
Online Presence 24/7
By having an online presence you are giving your customers a way to always find you. Even outside of business hours your website continues to help find and retain new clients and prospects. A website offers the site user a convenient and efficient way in which they can access the information they need in the comfort of their own home with little to no pressure to buy. Nowadays most companies already have a website, so if you don’t you are heightening the chances of losing customers to your competitors.
Information Exchange
At the most basic level, a website provides a quick and easy way of passing along information between the buyer and the seller. You can list your operation hours, contact information, business location(s), social media links, further information regarding your offerings, and so much more.
Credibility
In this modern day and age, there is an expectation for any well-known company to have some form of an online presence. Potential customers will be much more likely to lose that basic line of trust with a company if they do not provide basic information online regarding their business hours, location, contact information, or services. When you offer your customers clean and easy-to-read information, they will typically assume that they will be able to expect a positive experience when going with you due to their positive experience on your website.
Market Expansion
As your website is accessible to anyone on the web, the ability to break through geographical barriers has never been easier. This allows you to increase your number of potential customers by just having an online presence.
Access to Consumer Insights
Analytics tools allow you to identify crucial information regarding your website users. This information includes, but is not limited to, the day and time a user went onto your site, the pages in which they spent the most time on, how many people clicked on call to actions on your site, and how many users visited the site within a specific time frame. Advanced analytic tools even provide you with information about how the user came across your website. This is incredibly beneficial when it comes to marketing and advertising.
Growth Opportunity
Websites are a wonderful way of providing a place where potential clients and investors alike can be referred to. It lets people know what your company is about, its goals, what they have achieved, and what they plan to achieve in the future.
If you are looking to expand your companies digital presence and need some help, please feel free to contact NEKO for a consultation meeting. We look forward to expanding your online presence with you!
For more information, check out: https://www.parachute.net/insights/top-10-benefits-of-having-a-website
