Ways to Use Social Media for Growth in 2020
Utilize Stories on Instagram & Facebook
To Get Started:
Try doing 1 - 2 stories a week to get a feel for it and get some analytics. Once you have an idea of what people like to see you can start creating more stories based on those analytics.
Videos on the stories can be up 3 minutes long on Instagram but people seem to respond better to the shorter videos that are approximately 30 seconds long. Try keeping your videos 15-30 seconds longs to start.
Engage your audience in these videos and stories by asking them to DM to learn more or get more information on your product or service. This way you can send them links to your products which equal more engagement opportunities overall.
Engage with other Social Media Accounts
- Follow hashtags so you can engage within your social media feed
- Search through your hashtags on daily basis. Like 20-30 posts and comment on at least 10 posts each day. Repeat with different hashtags as necessary.
- Always respond with a like and respond back to any comments on your posts
Use Relevant Hashtags for Greater Visibility
Hashtags became popular on Twitter but soon spread to other platforms, including Instagram, LinkedIn, Facebook, and Pinterest. Hashtags work to categorize your content for users, and when used in the right manner, they help interested users find your content easily.
Using hashtags seems as easy as placing the # sign in front of your keywords. However, it is essential to think about the hashtags you want to use, as your customers may never discover unique hashtags.
In general:
- Use one or two impactful hashtags
- Try not to use unusual hashtags as no one will be searching for them
- Use hashtags that are short and/or memorable
- General terms drive better results
- Some people say 5-6 hashtags are best some say 10-11 (Instagram allows 30 Hashtags per post)
- Take 30 minutes to find 30 tags (look at competitors and audience for ideas)
- Use a mix of tags that meet different audiences, it doesn’t always need to be in the millions to get views (it is a balance)
- Make sure your hashtags match each post (create categories of Hashtags you'd like to use)
Maximize Conversions On Social Media
Generating high-quality traffic is not enough unless you can convert that traffic into paying customers. Use social media to boost your conversion rate in two simple ways:
Include a Strong Call-to-Action (CTA)
- Use a strong call-to-action that tells your customers what you expect them to do after reading your content. An appealing CTA will encourage your customers to take the desired action, which could be signing up for a service or purchasing your product or service.
Offer Some Freebies or Discounts
- Everybody loves discounts and freebies. Creating a contest or giveaway on social media is quite entertaining and encourages customers to interact with your brand in the hope of winning a gift or receiving a discount.
Track Social Media Mentions
Whenever people talk about your brand or product on social media – whether positive or negative – that constitutes a brand mention or social media mention.
Brand visibility is a huge benefit of social media mentions. However, brand mentions can also be leveraged to improve your customer service by reaching out to unhappy customers.
More and more people prefer to use social media as the first point of contact with a business, brands that monitor social media mentions can respond to these mentions quickly, leading to higher engagement and customer satisfaction rates.
With NEKO Reputaion Manager
you can see what is being said all over the web, monitor customer reviews from dozens of major and vertical-specific review sites and see when your businesses are mentioned online, with sentiment analysis.
Keep Tabs on Your Competition
Competitive analysis on social media helps you analyze where you stand with respect to the competition and draw inspiration from their strategies. Use social media smartly to learn from your competitors and see if you can tweak any of their strategies to achieve your business goals.
Examine how your business performs against the competition on search engines, in regards to review ratings, total reviews, and perform social comparisons using NEKO Reputation Manager.
If a company is doing better than you – say, it has more customer engagement and fans on its page – there must be something they are doing right.
Examine how your business performs against the competition on search engines, in regards to review ratings, total reviews, and perform social comparisons using NEKO Reputation Manager.
Use a Social Media Managment Tool
Using social media is a great way of connecting with your customers on a platform they are already using. However, most customers use multiple social media platforms, with most preferring one over the other, making it difficult for brands to track customer feedback, social mentions, and discussions.
A simple way to tide over this issue is by investing in a social media management tool like NEKO Social Media Manager
that allows you to manage and post on multiple social media platforms from a single dashboard.
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