What is ActiveCampaign?


ActiveCampaign

Do more than automate your email — activate your entire customer experience using ActiveCampaign.

ActiveCampaign Automation Software

ActiveCampaign provides the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text.

What technology does ActiveCampaign include?

ActiveCampaign fuels business growth by automating 1:1 communications through the entire customer lifecycle. 

ActiveCampaign Email Marketing Automation Software

Deliver connected experiences across channels

Go beyond email. Leverage a complete set of marketing tools (including email, web, chat, social, and text) to meet your customers where they are, and meaningfully engage at every stage of the customer lifecycle.

Popular Features

  • Personalize experiences across channels
  • Segment individuals by buyer preferences, behavior, tags, custom fields, and more
  • Send people through automated workflows based on their unique interests
Email Marketing Automation
ActiveCampaign Email Automation

Automation

Choose from hundreds of pre-built automation recipes or easily create your own.

ActiveCampaign emails features dynamic content

Email

Send relevant emails at the right time by leveraging features like dynamic content and predictive sending.

ActiveCampaign SMS messaging

SMS

Trigger text messages that survey customers or ask for a review post-purchase.

ActiveCampaign Integrations

Integrations

Connect the marketing tools you already use in your business.

Create landing pages for your website using ActiveCampaign

Web

Build relevant experiences into the fabric of your website and landing pages.

Extend your messaging into social channels using ActiveCampaign

Social

Extend your messaging into key social channels like Facebook, Instagram and Twitter.

A bunch of leaves are hanging on a string
July 25, 2025
Download our free Fall Marketing Checklist to prep your website, social media, and promotions for the busy season ahead. Simple, actionable steps!
A bunch of shopping bags with snowflakes on them
By Blog Owner July 24, 2025
Don’t wait until November—learn why starting early is the best time to start your holiday marketing strategy!
Multi-screen website design view of Impakt Partners website.
By Blog Owner July 17, 2025
Over halfway through 2025—time to check in on your website. Is it helping you reach your marketing goals? Learn how to improve traffic, engagement, and conversions!
A person is holding a cell phone in front of a wooden table.
By Blog Owner July 16, 2025
TikTok bans, Meta changes, and Threads on the rise—where should your brand show up this summer? Start with a strong website as your anchor.
A bunch of red balloons with the word sale on them
By Blog Owner July 9, 2025
Boost your summer sale or pop-up with a promo page, countdown timer, event schema, and email support. Make your website part of the team!
A person is holding a cell phone with social media icons on the screen
By Blog Owner July 1, 2025
Discover what’s trending on social media in 2025. Plus, explore strategy sessions and content calendar services from Northeast Kingdom Online!
Canned spam emails with Northeast Kingdom Online
June 30, 2025
Learn how we know those "guest post services" emails are spam, how they can hurt your SEO, and what to do instead to build real website credibility.
A person holding up a phone in front of a TV, screensharing to the TV, showing social media posts.
June 24, 2025
Not sure how often to post on social media or your blog? This guide breaks down realistic, consistent content strategies for small business owners who want results—without the burnout.
Computer with abstract image of buildings, angled towards the sky, reading
June 17, 2025
Using a website theme? Learn how small businesses in Vermont can personalize it with custom colors, fonts, imagery, and messaging, so your site stands out, not blends in.
A laptop at a desk setting, with the LinkedIn logo on the screen.
June 10, 2025
LinkedIn isn’t just for job seekers. Discover how Vermont small businesses and service providers can use it to build trust, grow local networks, and share their expertise effectively.
Show More