Most social media platforms like Facebook, Twitter and Instagram have built-in data analytics tools, which enable businesses to track the progress, success, and engagement of their campaigns.
You can drive more traffic to your website through social media marketing which would in turn help you sell more products or services.
By using social media platforms you can keep your customers connected while creating more opportunity to expand your customer base while also keeping current customers informed about new services and offerings from your company.
Twitter
Twitter allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on followers' timelines. Tweets can contain text, Hashtags, photo, video, Animated GIF, Emojis, or links to a business website or even other social media profiles. Twitter is used by some companies to provide customer service and updates. Some companies make support available using Twitter, which improves brand loyalty and appreciation.
www.twitter.com
Facebook
Facebook pages allow a business to provide videos, photos, and long descriptions than Twitter, and testimonials as other followers can comment on the product pages for others to see. Currently 93% of marketers use Facebook advertising regularly, which translates to about 3 million businesses that use Facebook to market their business.
The most impressive Facebook statistic out there is that 2.23 billion people log in to the platform every month and over 70.1 percent of users access it via mobile devices.
www.Facebook.com
Instagram
Instagram is a social networking app made for sharing photos and videos from a smartphone. When you post a photo or video on Instagram, it will be displayed on your profile.
As of June 2018, the mainly mobile photo sharing network had reached 1 billion monthly active users, up from 800 million in September 2017!
You know that Instagram marketing is supposed to be really beneficial for businesses and brands. It’s one of the absolute go-to platforms that you need to be using.
There are Instagram ads, newsfeed posts, and Stories, and all of them can help you accomplish your various marketing goals.
www. instagram.com
LinkedIn
LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others.
Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page. LinkedIn provides its members the opportunity to generate sales leads and business partners.
Members can use "Company Pages" similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.
www.linkedin.com
Snapchat
Snapchat is a popular messaging and picture exchanging application that was created in 2011 by three students at Stanford University named Evan Spiegel, Bobby Murphy, and Reggie Brown. The application was first developed to allow users to message back and forth and to also send photographs that are only available from 1–10 seconds until they are no longer available.
YouTube
YouTube is a popular avenue; advertisements are done in a way to suit the target audience. The ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube, "for example, a user who searches for a YouTube video on horse training may be presented with a sponsored video from a saddle or tack company in results along with other videos.
YouTube also enable publishers to earn money through its YouTube Partner Program. Companies can pay YouTube for a special "channel" which promotes the companies products or services.
www.youtube.com
