Social Media Video Marketing

It is no secret that video is becoming a staple in today's marketing strategies.

The number of available formats for social media video shows this point very well, think about Instagram Reels, and Facebook Stories.
92% of social media marketers say video is a vital component of their strategies. That being said, the format is still underused across the major social media networks.

Social Media Video Marketing Stats

Anyone who scrolls through social media platforms such as Instagram, Twitter, or Facebook knows videos are everywhere! Videos definitely play a major part in everyone's social media experience.

Below are some social media video marketing statistics that can help you determine how, when, and why to use videos as part of your visual content strategy.

54% of marketers say that video is the most valuable content type for achieving social media marketing goals.
Video is still the most underutilized format across Facebook, Instagram, and Twitter, comprising 14%, 11%, and 5% of each network’s content.
93% of businesses have acquired new customer(s) via social media video.
26% of marketers state that Instagram Stories are valuable types of social content.
50% of social media users prefer video over other content.
85% of social media users want more videos from brands.
People share video content with friends and family twice as much as any other type of content.
58% of viewers will watch the entirety of a business video if it’s less than 60 seconds long.
85% of Facebook videos are watched without sound.
Videos get 35% more views on Facebook when they are square (vs. landscape). Square videos also outperform landscape videos in Likes & engagement.

What this means for your social media marketing strategy

We’ve already established the benefits of video, but the data indicates brands are still struggling to make them a regular feature of their social media content calendars. If you want to stand out on social, be one of the few to make the most of the many video options out there.

As you build your social media marketing strategy for the upcoming year, pepper in a few Reels or pencil in a plan to use your Stories.

Be consistent, track your performance, and experiment to see what resonates with your audience.

Why don’t some Businesses use video?

23% of non-video business owners that market on social media don’t use video for marketing as they lack time.
16% of non-video business owners that market on social media don’t use video for marketing as they don’t know where to start with creating video.
13% of non-video business owners that market on social media say they don’t use video for marketing as they don’t feel it’s needed.
10% of non-video business owners that market on social media don’t use video for marketing because it’s too expensive.
7% of non-video business owners that market on social media don’t use video for marketing as they say they’re unclear on the ROI of video.
5% of non-video business owners that market on social media say they don’t use video because they’re unable to convince key decision-makers to use it.
However, 79% of non-video business owners that market on social media say they would like to start using video as a marketing tool in 2022 (10% more than last year.)