Is Your Website Ready for the Holiday Rush?
8 Updates Local Businesses Should Make Now
The holiday season can bring more customers, more questions, and more last-minute decisions. Before they call, visit, book, or shop, many people will check your website first.
Make sure it is ready to welcome them.
Here are eight website updates local businesses should make before the holiday rush begins.
1. Update Your Holiday Hours
If your hours change for Thanksgiving, Christmas, New Year’s, or other seasonal dates, make them easy to find. Update your website, Google Business Profile, and social media so customers receive the same information everywhere.
2. Check the Mobile Experience
Many holiday shoppers search from their phones while they are on the go. Your site should load quickly, be easy to read, and have buttons that are simple to tap—especially your phone number, directions, and contact links.
3. Make Your Calls to Action Clear
What do you want visitors to do next? Call for an appointment? Request a quote? Shop online? Reserve a service? Make that next step obvious on every important page.
4. Test Your Contact Forms
A broken or confusing contact form can mean missed business. Submit a test inquiry, make sure notifications are arriving, and keep the form short and simple.
5. Highlight Seasonal Services or Offers
If you offer holiday products, gift options, winter services, extended availability, or year-end specials, feature them clearly on your homepage and service pages. Do not make visitors hunt for what is timely.
6. Improve Page Speed
Slow websites frustrate customers and can cause them to leave before they learn what you offer. Large images, outdated plugins, and unnecessary code can all affect speed. A quick review now can make a big difference during your busiest season.
7. Refresh Photos and Visuals
Outdated photos can make an otherwise great business feel neglected. Replace old images, add current team or product photos, and use seasonal visuals thoughtfully—without hiding the information customers need.
8. Confirm Every Detail Is Accurate
Review your phone number, email address, service areas, pricing language, staff information, links, and location details. One incorrect detail can cost you a sale or create a poor first impression.
Your website should be working as hard as you are this season. A few thoughtful updates can help customers find what they need, trust your business, and take action.
Need help getting your website ready for the holiday rush? Northeast Kingdom Online can help with website updates, content, SEO, social media, and complete managed marketing programs for businesses in Sutton and across Vermont.
Contact us here
at Northeast Kingdom Online or call
802-473-1887 to get started.
Frequently Asked Questions
How early should I update my holiday hours online?
Update them as soon as they are confirmed—ideally several weeks before the holiday or seasonal change.
What is the most important website update before the holidays?
Make sure your hours, contact information, and main call to action are accurate and easy to find.
Why does mobile website design matter during the holiday season?
Many customers search from their phones while shopping, traveling, or making quick decisions. A difficult mobile experience can send them elsewhere.
Should I create a separate page for holiday services?
If you have several seasonal services, products, or promotions, a dedicated page can make them easier to find and share.
Can NEKO help if I only need a few website changes?
Absolutely. Whether you need a quick seasonal refresh or ongoing website and marketing support, NEKO can help.
