What Makes a Good Online Reputation?
Being present (listed online) and having a good reputation (reviews and reputation management) go hand in hand. Not being listed on a reference site customers use is just as bad as having bad reviews on that site. Building a consistent online presence and a positive reputation is important for both consumers and search engines.
Some of the most important aspects of the online footprint include:
- number of business listings
- consistency of business listing information (name, address, phone)
- overall sentiment in reviews
- frequency or current velocity of new reviews
- overall volume of reviews
- social activity and engagement (especially with reviewers)
Customers now view social recommendations and reviews as more authentic, expecting reviews to be a mirror of the actual customer experience that they would experience themselves. This means that maintaining your business’s online reputation is gaining importance as each review is a perceived snippet of what your potential customer expects to experience.
Do you have questions about your Businesses Online Reputation?
NEKO can help answer your questions about your businesses online reputation, contact us at 1-888-511-2010 today for a free consultation or demo the NEKO Reputation Manager.
Schedule your Free Consultation Online!
Schedule your Free Consultation Online!
Using a website theme? Learn how small businesses in Vermont can personalize it with custom colors, fonts, imagery, and messaging, so your site stands out, not blends in.
LinkedIn isn’t just for job seekers. Discover how Vermont small businesses and service providers can use it to build trust, grow local networks, and share their expertise effectively.
Not sure if your website is still working for your business? Discover 6 common signs it's time for a redesign, like outdated visuals, slow speed, or unclear messaging, and what to do next.
Dreaming of viral content and sleek branding? The real secret to a strong digital presence starts with a content calendar. Discover how strategic planning, consistency, and simple content themes can transform your online strategy—no stress spirals required.
Not getting the engagement you hoped for on social media? You’re not alone—and the good news is, it’s fixable. In this post, we unpack the most common reasons your content might be falling flat (think: unclear messaging, inconsistent posting, or missing calls to action) and share practical, easy-to-implement fixes. Whether you're DIYing your digital marketing or leading a small team, this guide will help you turn silent posts into strategic conversations that actually click.
Wondering if blogging is still worth it? Spoiler: it is. In this post, we break down exactly why blogging remains a powerful tool for growing your business—boosting visibility, building trust, and supporting your entire content strategy. You’ll also get simple blog topic ideas to help you get started with ease.
Struggling to balance how often you post on social media and maintaining a consistent presence? This article dives into the debate of frequency versus consistency in social media strategy, exploring how to find the perfect balance that maximizes engagement, builds trust, and keeps your audience coming back for more. Learn tips for crafting a posting schedule that works for you!
Discover the role content and SEO play in business growth and success. We’ll explore each component and break down how implementing them together effectively will have a powerful impact on your business.
Learn how to spot and avoid clickbait with tips on identifying sensational headlines, fake sources, and suspicious links—stay safe and smart online.
Discover the ins and outs of content marketing and how it can grow your business. We’ll explore the core elements of content marketing, the various formats it takes, and how to implement it effectively.
