What Makes a Good Online Reputation?
Being present (listed online) and having a good reputation (reviews and reputation management) go hand in hand. Not being listed on a reference site customers use is just as bad as having bad reviews on that site. Building a consistent online presence and a positive reputation is important for both consumers and search engines.
Some of the most important aspects of the online footprint include:
- number of business listings
- consistency of business listing information (name, address, phone)
- overall sentiment in reviews
- frequency or current velocity of new reviews
- overall volume of reviews
- social activity and engagement (especially with reviewers)
Customers now view social recommendations and reviews as more authentic, expecting reviews to be a mirror of the actual customer experience that they would experience themselves. This means that maintaining your business’s online reputation is gaining importance as each review is a perceived snippet of what your potential customer expects to experience.
Do you have questions about your Businesses Online Reputation?
NEKO can help answer your questions about your businesses online reputation, contact us at 1-888-511-2010 today for a free consultation or demo the NEKO Reputation Manager.
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